Pucker, open cap, apply, repeat…. What? Repeat, come on now. Is it really doing it's job? If you already know this pattern, it's time to make a switch. Even in the harshest of weather, for the most addicted lip licker or the dehydrated lips will start responding to the right lip balm. There's no magic in this, it's simple. Nothing in drys your skin or even secretly is placed to make you have to reapply and reapply. This is just good ole' moisturizing and protecthing lip balm. Pucker, uncap and apply then smile, your lips and your lover will thank you.